Many website owners are looking for tools to improve their website rankings, given the intense competition among websites to appear on the first pages of search engine results, especially on Google. With the increasing costs of advertising and the difficulty of maintaining a website's ranking on the first pages, many website owners have begun looking for less expensive or free, yet effective tools to improve their search engine visibility without having to spend huge sums.

In this article, we provide website owners with a guide to free tools that will help them improve their website's ranking on Google.

The Importance of Knowing Your Website's Ranking on Search Engines
Knowing your website's ranking in Google results is one of the most important indicators of success in the field of search engine optimization. It is a measure of the quality of your website's content and determines your competitive position with other websites. By monitoring your website's ranking, you will be able to identify the following:

Discover technical gaps that may hinder your website's ranking.

Analyze the reasons for poor search engine visibility.

Make decisions to improve performance and achieve better results.

Free Tools to Improve Your Website's Ranking on Google
Google Search Console
This is a free SEO tool from Google and one of the basics of search engine optimization. It also enables website owners to monitor their website's performance on search engines and identify the pages most visited by users.
Features:

Determine the website's ranking in Google, and determine its ranking in all countries where the website appears.
Identify and analyze the keywords that generate traffic.
Know the click-through rate (CTR) for each word.
Detect technical errors such as broken links and slow loading.
Submit a sitemap for faster indexing.
How to Use:

Sign in to the tool with your Google account.
Add your website and verify ownership by adding an HTML file, DNS code, or via Google Analytics.
Review the performance report to see the most frequently used keywords.
Using Average Position, you can see the website's ranking for keywords.
Check the indexing section to see which pages are indexed and which pages are experiencing issues.
Use the experience reports to identify any issues related to mobile browsing.
Ubersuggest
It is one of the tools for optimizing and analyzing keywords and analyzing website performance. The free version is limited to a limited number of daily searches, but it's sufficient for beginners and small business owners.

Features:

Suggests new keywords.
Analysis of backlinks.
Checks website rankings based on keywords.
Reviews website speed, performance, and user experience.
How to use:

Go to Ubersuggest.
Enter your keywords or your website link.
View a list of suggested keywords with their search volume, with the ability to determine the difficulty of competition for the keyword.
Monitor your ranking for your targeted keywords.
Analyze your competitors' websites to determine your strategy.
From the Keyword Ideas section, you can discover suggestions for similar keywords.
From Site Audit, you can get a report on your website's health performance and identify any issues.
The free version offers 3 to 5 searches per day.
Google Analytics
While it's not a technical SEO tool, it's completely free, but it gives you a deeper insight into visitor engagement with your site, which helps improve content and user experience.

Its features:

Track traffic sources (search, social media platforms).
Identify the most visited pages.
Determine bounce rate and session duration.
Track goals and conversions.
How to use:

Start by creating a Google Analytics account.
Copy the tracking code and place it on your website, or via a plugin like Site Kit for WordPress sites.
View the behavior report to see the most visited pages and traffic sources.
Compare traffic sources and determine the best one.
Use the data to improve the user experience.
Ahrefs
It may not be a completely free SEO tool, but it is one of the most widely used SEO tools, thanks to its many features, especially in the free version.

Its features:

Backlink analysis.
Detecting missing and duplicate pages.
Analyzing the first three results for targeted keywords, which sets it apart from other tools.
Provides advanced technical reports.
How to use:

Log in to Ahrefs Webmaster Tools.
Create a free account, add your site, and verify ownership.
Start by running a Site Audit to get a report on technical issues.
With the Backlinks tool, you can monitor the links pointing to your site.
With the Organic Keywords tool, you can see which keywords help your site appear.
Answer the public
This tool helps improve your site's ranking by identifying the questions users are asking in your niche. It explores keywords, which are questions and phrases users are searching for. The free version is limited to a daily usage limit.

Features:

Explores the questions users are searching for.
Suggests long-tail keywords.
Results are displayed as a visual map.
How to use:

Go to Answer the public.
Start typing any keyword related to your niche.
A map will appear showing questions and search terms.
Choose the appropriate questions and use them to improve your site's ranking.
SEMrush
This SEO tool isn't completely free either, but you can use its free version to research keywords and track competitors. It's a professional search engine optimization tool, and it's easy to use.

Features:

Uses 10 daily keyword searches and determines the site's ranking. The tool continuously monitors these searches.
The ability to specify the target country, region, or governorate.