Digital transformation is the best way to develop business

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Blog / Digital
Digital transformation is the best way to develop business
Digital transformation is the best way to develop business
Digital transformation is an interesting topic, as we have begun to hear about it a lot recently, but what does it mean exactly? What does it mean for companies? Especially in light of the technological development we live in, where your business must also develop, and it is not only about choosing companies and institutions for digital transformation; It is more about determining how to transform? Therefore, in this article, we will talk about digital transformation in general.
What is digital transformation?
Digital transformation as a whole relates to the transformation of a digital organization, that is, the transformation into an organization that uses technology to develop all aspects of its business, in the sense of what the organization offers, and how does it interact with customers? How does it work?
Digital transformation refers to any update in information technology, from cloud computing, to digital improvement, the development of modern digital business models, and in general, the term refers to reliance on digital technology in commercial or physical development or execution of business operations.
Enterprise digital transformation
The digital transformation of organizations is defined as a process of analyzing customer needs, and making use of technology to improve the user experience. Users can be employees or customers, and many organizations need to take into account the opinions of these users.
Digital transformation is also about developing your organization's work by implementing new technologies, and realigning your organization's current approach to common challenges.
Because digital transformation is defined as evolution, it doesn't have to have a clear end point, says the MIT Sloan Management Review, "It's best to think of digital transformation as a continuous adaptation to a rapidly changing environment."
This means constantly looking for ways to improve the end-user experience, and that could be through trainings, migrating data to cloud services, exploiting artificial intelligence, and more.
Types of digital transformation
Studies highlight three main types of digital transformation in organizations:
customer experience
Try to understand customers in detail, rely on technology to promote customer growth, and implement different ways to communicate with customers.
Improving internal processes in the organization itself, by taking advantage of digitization, and ensuring that employees have access to digitization tools and data collection; To monitor performance, and make accurate and informed decisions.
business models
replacement of traditional physical offerings with digital services and tools, and the use of technology; To provide services that cross geographical boundaries, and to provide digital products away from the traditional method.
What is the importance of digital transformation?
Every digital transformation initiative has special goals, but the main goal of all digital transformation initiatives is to improve all the current operations of the organization. The importance of digital transformation comes from the nature of companies, and they must evolve; To remain influential in the industry and the competition, and if you are not constantly evolving, your company is liable to be completely out of competition.
The Bain & Company study confirms that “only 8% of global companies have been able to achieve results from their investments in digital technology.”
One of the strategies for differentiating leaders is that they spend on the digital transformation of their business rather than just managing it, and digital transformation is important because it allows organizations to adapt to changing industries and always improve the way they work.
Benefits of digital transformation
Digital transformation and appropriate technology can dramatically improve how you work and how customers interact. Among the benefits of digital transformation are:
Increase productivity and reduce labor costs
Relying on technology is one of the most impactful ways to transform your business and to work more efficiently. For example, the time and money that organizations spend on training new employees and updating digital tools can get out of control, but with the right tools, you can keep increasing productivity. lower costs.
Improving services provided to customers
Customers want to have a convenient and wonderful experience, by providing multiple communication methods, for example: various applications on mobile devices, email, social media, live chat, etc.
It's good to know that digital transformations have a powerful impact behind improving customer experiences.
Improve competition opportunities
Competitors are looking to go digital, regardless of whether your organization is or not. Choosing not to rely on digital transformation in the first place is acknowledging that you don't mind being left behind.
Egypt is moving forward in its direction towards establishing a digital Egypt, so it is working on developing the infrastructure of information and communication technology, as well as setting plans to achieve the goal of reaching a digitally connected and integrated country, and raising the level of performance of all state institutions, and this, if it indicates anything, will be the emphasis on the value of transformation organizations and society as a whole.

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Category: Digital

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