Are you thinking of designing a professional website and attracting more customers? In the age of technology, the number of customers using the Internet to make various purchases has increased significantly, which has made owners of various companies turn to designing a website that displays the products or services they offer in a professional manner.
Having your company's website directly contributes to increasing the number of customers and growing your business by increasing the size of the target market and reaching customers in different parts of the world.
So if you are a company owner and are thinking of designing a website, through this article we will guide you to learn about the importance of your company owning a website, and how to design a website in 10 steps?
What is the importance of designing a website for your brand?
Designing a website for your company, brand or commercial project is an essential necessity that contributes to increasing awareness of your brand, improving sales processes and achieving marketing goals. The importance of designing a website is due to many factors that are beneficial to the company in the long term, including the following:
Increasing the number of customers
Designing a website gives your business the ability to reach the largest number of customers, whether by reaching customers in the same country where your company is located or in any other countries around the world.
Boosting Brand Confidence
Having a website that showcases your products or services enhances your customers' confidence in your business, through a professional website design that reflects your brand.
Improving Marketing Operations
Integrating your website with digital design platforms and tools improves sponsored ads and search engine optimization (SEO), by directing customers to buy directly from your website through social media ads and creating attractive content that describes the products or services offered and helps them make a purchase decision.
Enhancing Competition in the Job Market
Designing a website enhances your competitive position among your competitors, as not having a website may be one of the reasons related to losing many customers as a result of their turning to competitors who own websites.
Accurate Analysis of Your Data
Through your website analysis tools, you will be able to know your customers' purchasing behavior and interests, which helps in creating marketing campaigns that suit them and direct them successfully, in addition to creating offers and discounts that suit their needs and interests, which works to make your advertising campaigns successful and increase sales and profits.
How to design a professional website in 10 steps?
Determine the purpose of designing a website
Before you start designing a website, you must first determine the purpose of its design, for example, is the purpose of marketing your products or services, or do you want to create a news or educational blog.
As determining the purpose contributes to developing a plan related to the design of the website to suit the content provided to customers.
Choosing a domain name
The domain name means the address of the website, and when choosing it, you must rely on more than one element, including:
Work on choosing a short and easy-to-remember name.
Ensure that the domain name expresses your business and your brand identity.
Ensure that the chosen name is available. There are a number of websites that can be used to check the availability of domain names, including GoDaddy or Namecheap.
Do not use numbers or punctuation marks.
Choosing hosting for your website
Hosting is the place where your website data is stored, and you must choose a reliable hosting platform to deal with and provide a fast-responding customer service to solve any problems that may face your website design, in addition to the availability of protection tools for your website data.
There are different types of hosting that you can choose from to suit your business, including:
Shared hosting
Specialized hosting
Cloud hosting
There are many hosting companies, including Bluehost, Hostinger, and many others.
Choosing the right design
Designing a professional website depends on creating a design that is consistent with what will be presented on the site, and there are some basic pages that must be included on the website, including the home page, the About Us page, which is an introductory page about the company, a page for products or services, and a contact page.
Of course, more pages can be added to suit the nature of your business.
The site can be designed by hiring professionals in this field or relying on ready-made templates and re-customizing them to suit the site's content.
Choosing a Content Management System (CMS)
A content management system is the platform used to design and edit a website. There are a number of systems that are suitable for all types of websites, including:
Wordpress: It is flexible for all types of websites
Shopify: It is suitable for e-commerce websites
Professional design for the user interface and experience (UI & UX)
There are some concepts and basics that must be taken into account when designing a website, such as the following:
User Interface UI:
It refers to the different formats for designing the website, such as colors and ensuring that they are compatible with your brand, the types and sizes of fonts used, and the interaction buttons created within the website.
User Experience UX:
It is responsible for providing easy and fast browsing for customers to navigate the website between the different sections.
You must also ensure that the website design is responsive to all devices, including desktops, laptops, electronic phones, and tablets.
Creating attractive content
What attracts customers most to your website is the content provided, so when designing a website, you must ensure that you create content that is consistent with the purpose of the website and the company's vision.
For example, if the site is for e-commerce, it should include:
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