All companies, institutions and commercial activities seek to continuously improve their sales to increase profits and revenues. Each company's strategy in achieving this goal varies according to the tools and resources available to it that can be used.

In the era of technology and digital transformation, many companies have begun to use CRM systems specialized in customer relationship management to benefit from the tools and solutions provided by these systems that effectively help strengthen the relationship with customers and improve their experience with the brand, thus increasing revenues and improving sales significantly.

In this new article on our blog, we will explain to you in detail the role and importance of CRM systems in managing the sales of companies and commercial activities, how they effectively contribute to improving sales and increasing profits, and how you can choose the best CRM system that meets all needs step by step.

What is the importance of CRM systems for managing sales in companies
The role of CRM systems does not stop only at improving the management of relationships with customers and improving their experience with the company, but also extends to improving the work of sales management, by relying on the rich customer database maintained by these systems, for example:

The purchasing preferences of each customer.
The history of different transactions and preferred times for purchase.
Identifying the customers who deal most with the company.
These data and much more contribute to improving sales processes by understanding customer needs to develop the products or services offered.

In addition to the electronic automation of various tasks, which contributes to accelerating all transactions and reducing the effort expended in traditional methods, which positively affects the quality of job performance of sales teams.

CRM systems also allow integration with various systems and programs used by the company or business activities, such as financial accounting systems, ERP systems, corporate content management systems, and other systems and programs. This effectively contributes to developing effective strategies that contribute to setting goals related to how to increase revenues and improve sales operations.

How do CRM systems contribute to increasing revenues and improving sales?

CRM systems are able to analyze customer data entered into them, and provide accurate, clear and easy-to-apply insights on how to improve sales, through the following:

Understanding customer needs
CRM systems contain a huge database of all customers, which contributes to understanding customer needs in terms of preferred products, history of all transactions, knowing the payment method preferred by each customer, and preferred times for the shopping process. All this data contributes to developing a clearer picture of the customer's purchasing interests to provide the appropriate service or product and retain him as a permanent customer.

Improving sales strategies
Data related to customers' favorite products that can be accurately known through CRM systems helps improve strategic plans related to cross-selling, which is the process of suggesting other products integrated with the customer's favorite products, as well as up-selling, which means suggesting other additional products that may interest the customer. This strategy contributes to urging the customer to buy more products, which leads to increased sales and increased profits.

Improving marketing plans
The sales process depends on the various marketing plans that companies rely on to attract more customers and retain old customers. Marketing plans depend on the data available to customers that enable them to understand the needs of customers and understand the market to direct marketing campaigns correctly and effectively, which is what advanced professional CRM systems contribute to.

This data contributes to the reach of various marketing campaigns to potential customers, which contributes to achieving the goals of the plans set. This is in addition to improving marketing plans related to discounts and offers that can be customized with customers' favorite products and developing different strategies for these offers, whether discounts or through collecting points of sale or discount coupons and gifts.

The data available through CRM systems helps achieve the goals set for marketing plans, which contributes to increasing profits in return.

Improving the future vision
For any company to succeed in the labor market and maintain its competitive position, it must have a future vision of the market situation and predict what events may occur that may negatively or positively affect the development of proactive plans. These plans help improve the company's position and know what services or products should be developed to be provided to customers, and how it can expand to keep pace with the market. All of these matters must be implemented based on accurate data, which is what CRM systems provide in terms of analytical and predictive tools to help business owners make the right decisions that aim to increase the company's profits and revenues.

Improving Customer Experience
Because retaining existing customers is less expensive than attracting new customers and in return contributes to improving the sales process, you must be in constant contact with them to solve any problems they may face, know their needs on an ongoing basis, and improve their purchasing experience, whether that process is through websites, phone applications, or through stores.

CRM systems can also send alerts and notifications to customers either through SMS or email to alert them when any new products arrive or messages about discounts and offers available to encourage them to buy.

In addition to the possibility of customizing messages when executing any sales process that contain messages of thanks and gratitude, as these messages contribute to increasing the rate of customer satisfaction with the transaction, which leads to their return to the purchase experience again.

Speeding up and automating work tasks
The electronic automation of workflow tasks provided by CRM systems helps to implement tasks related to sales management by