Having an online presence has become a necessity for companies and brands of all shapes and sizes, not a luxury. In the era of modern technology, the Internet has become an essential part of our daily lives.

Through the electronic presence of companies on the Internet, they can reach the largest number of users in order to increase their sales and profits, expand the market size, and continue to compete.

This comes through designing a professional website that contains all the services or products provided by companies and ways for customers to communicate with the company, in addition to many advantages that can be used through the presence of a professional website for the company.

In this new article on our blog, we will explain to you why your commercial or service project needs to be present on the Internet through designing a professional website, and what you need to build or create a successful website.

Why does your business need a professional website?
Designing a website helps companies of all sizes achieve many different gains, including attracting more customers, competing more, achieving more sales and profits, in addition to many other advantages. By owning a professional website, you will be able to:

Reach the largest number of customers
Designing a professional website enables various companies and businesses to reach the largest number of customers, not only at the level of the company's geographical presence. Through your presence on the Internet, you can reach your customers from different countries of the world and provide them with your various services or products, which contributes to increasing the size of your market and increasing sales.

Instant communication with customers
Having a professional website provides the ability to communicate with customers at the same time they are browsing your website, through contact forms and live chat, whether through customer service employees or by relying on chatbots equipped with automatic responses that are provided to respond to general inquiries from customers around the clock.

Enhancing marketing plans
Designing a professional website helps enhance the various marketing plans of companies. By improving search engines (SEO), this helps your website appear in the first search results while customers are searching for products or services similar to what you offer, which contributes to increasing visitors and customers on the site.

In addition to the possibility of linking with your social media platforms, by creating various marketing campaigns you can direct customers to your website to make purchases.

Designing a professional website for your company also contributes to creating marketing plans through email by collecting your customers' email addresses, through which you can send emails with various offers and discounts or messages about any new products or services launched by the company.

Reducing operating costs
Creating a professional website contributes to reducing operating costs related to a number of different tasks, especially those related to marketing, as advertising costs associated with your website are less expensive and effective than some other advertising campaigns.

In addition, designing a website contributes greatly and often, depending on the nature of the brand's operations, to automating some tasks, such as those related to managing orders and sales automatically, which reduces the need for human intervention.

Increasing and strengthening brand awareness
Designing a website contributes greatly to improving and strengthening brand awareness, by creating a professional website in terms of the shape, colors used, and professional content that matches customer interests.

Increase sales
Designing a website contributes to increasing sales by providing all products or services provided to customers on the company's website, and working to organize products by creating different sections and each section containing its own products, including all details related to each product in terms of description, use and price.

A special section for frequently asked questions (FAQ) can also be included to help customers get an answer to any inquiry they have instantly, which may help them make a purchase decision quickly.

Professionalism in performance analysis
Designing a professional website enables you to know your customers' needs and obtain insights to improve the site, by having the site contain analysis tools that work to understand customers' purchasing behavior, such as knowing the most visited pages and products and the length of time customers stay on the site.

Those tools can also measure the success of marketing campaigns by tracking conversions and visits made by customers from those campaigns.

All of this data contributes greatly to making decisions related to improving performance in terms of providing the most in-demand products and creating offers and discounts that match your customers' interests, in addition to obtaining data that contributes to developing the site in a better and more professional way.

What are the criteria for a professional website?

In order to be able to design a professional website, you must ensure that the website is compatible with a number of features and standards to ensure that you provide a distinctive user experience for your customers. These features include the following:

Responsive design for all devices
Customers' uses of the website vary. Some prefer to access the website through desktop or laptop devices, while others prefer to access it through mobile browsers or iPad devices. Therefore, you must pay attention to designing a website that is responsive to all devices.

In addition to ensuring that the website is designed in a way that makes browsing and moving between all sections easy; to ensure that