Different gym systems play many different roles in improving the members' experience by providing many reliable and used features, solutions and tools to enhance customer satisfaction and increase their loyalty.
One of the tasks that can be easily implemented through the gym system and provided to your members to increase their loyalty and retain them for life is to help them achieve their sports goals by tracking their sports performance and sending reports and evaluations to members to motivate them and enhance communication with them.
So if you want to improve your members' experience, and want to improve and develop the services provided to them, and start implementing new and different strategies such as tracking their sports performance, follow us through this article.
In this new article on our blog, we will explain to you how tracking the sports performance of members of gyms and sports halls affects customer retention and enhances their loyalty, and what is the role of the gym system in tracking sports performance.
What is the effect of tracking sports performance on enhancing member satisfaction and loyalty?
By using the gym system, you can collect and analyze member data related to their sports performance during different training sessions; Which contributes to helping them track their athletic performance, track the results of their athletic goals, in addition to contributing to providing customized services to members that meet their needs and enhance their satisfaction.
This in turn performs many, many tasks and achieves many goals and benefits, such as:
Improving the user experience of members by providing them with easy-to-use tools to track athletic performance.
Providing an environment that helps encourage members to be present and participate in more training sessions.
Attracting more new members by gaining the trust of old customers.
Retaining current members as lifelong members.
Increasing profits, which contributes to the growth of the gym's work volume and providing new services that suit members' desires.
These reasons and many others contribute to enhancing customer satisfaction and gaining their trust and loyalty, thanks to improving communication channels with them and constantly following up on them to develop the services provided and create new services.
What is the role of the gym system in tracking members' athletic performance?
In order to be able to track the athletic performance of all members efficiently, in order to provide them with the best customized services, you can start using the gym system in order to achieve this goal successfully and effectively.
The integrated professional gym system helps achieve this through the following:
Track members' sports exercises
Through the gym system, trainers can track members' sports performance through the number of training times for members participating in different training sessions, and record their performance data such as the exercise methods followed with each member and weight and calorie data before and during exercise to compare them with the final weight after exercise to ensure that each member achieves his/her own sports goals.
Create customized sports programs
Start by creating customized sports and health programs that suit each member's desires and data, and through the gym system you can follow up with each member about the extent of their commitment to these programs, their implementation and evaluation of their performance.
Motivation and continuity
Track members' sports performance contributes to motivating members to attend continuously, by sending customized notifications to members when they achieve part of their sports goals, such as approaching the desired weight, for example.
Rewards can also be allocated to members when they reach a specific number of training times, or achieve one of the required sports goals and other incentives that will enhance member satisfaction.
Reducing the rate of frozen memberships
Sometimes members resort to freezing their memberships because they feel lethargic as a result of not achieving the sports goals they want and not feeling the effect of exercises.
But through the gym system and tracking their sports performance and sending periodic reports to members to track their activities and what they achieve, even if by small percentages, contributes to increasing their sense of satisfaction and desire to continue, which affects the movement of work inside the gym and increases membership renewal and increases the profits of the hall or gym center in return.
Providing the highest levels of protection for members
Tracking the athletic performance of members and tracking their health and vitality indicators contributes to noticing any change that may be harmful to health, which requires stopping the exercise until their health ability is confirmed so that they do not suffer any harm.
In addition to what tracking the instant athletic performance of members achieves in noticing any mistakes they make that may cause any harm, such as lifting inappropriate weights or performing exercises incorrectly.
Create customized offers
Tracking members' athletic performance data contributes to analyzing that data through the gym's analysis tools, which contribute to providing insights into members' athletic interests and desires, which helps in creating customized offers and discounts based on members' athletic behaviors and their preferences when booking classes and sports training.
Through this data, you will be able to create discounts on training classes and create loyalty programs that suit members; which affects the increase in the booking rate through these offers and contributes to enhancing member satisfaction.
Periodic reports for members
Through the gym system, you can create periodic reports for each member that show the time period starting from the date of registration of his subscription, bookings for classes, sports exercises, his performance in those classes, the progress made, and tips to achieve his goals in full.
These reports can be sent to members to track their athletic performance, whether through emails, SMS, or through the gym's electronic phone application notifications.
8. Create Custom Content
By tracking members’ athletic performance through the professional gym system, identifying their goals and studying their behaviors, you will be able to create customized health and sports content that suits members’ behaviors and goals through
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