Almost all business software offers the ability to create reports that summarize important data and help companies keep track of operations. However, these reporting capabilities can vary widely, from basic to advanced. Basic reporting features often allow for a limited, pre-formatted selection of the most popular financial and operational reports.
Reporting tools can help you extract data in the visual format of your choice (graphs, charts, tables, etc.). Reports vary in terms of their interaction. For example, you can't change a static report, but an interactive report will allow you to easily browse through several visualizations and hierarchies with the click of a button until you reach the desired data view.
Advanced reporting tools can help you quickly create customized reports for different business units, such as sales, finance, or technology. The main purpose of this type of tool is to translate any data into actionable insight that can help you make better evidence-based decisions for your business.
Advanced reporting concept
Advanced Reports is an additional section within Your Reports; It consists of two tabs and provides detailed reports on the performance of workflows in campaigns and automation.
This report shows important performance metrics for different communication channels, including sales, clicks, unsubscribes, open rates for different domains, and more.
How do advanced reports help?
Without advanced reporting tools, it can take a lot of manual, time-consuming work to create custom or individual views of business data. Companies often have to export data from multiple applications, compile the data into spreadsheets, manually apply specialized calculations, and then transfer the results to another tool for viewing.
Managers may wait days or even weeks for important reports, which always makes the information in those reports out of date.
Advanced reporting helps everyone in the organization get better insights from business data, more quickly and with less effort. Companies can create reports that combine data from multiple sources, customize it to meet the needs of different users and automate the reporting process.
For example, companies may be able to create reports that combine historical inventory and sales data to improve how they forecast demand and product revenue. They can view detailed performance comparisons of individual business groups and products and drill down to examine the root causes of the differences. Managers can view data in visualizations that help them quickly identify important trends so they can make better decisions. Customizing reports for sales, marketing, and finance groups helps each team track their key metrics so they can take timely steps to maximize performance.
Benefits of advanced reporting tools
1. Save time
The advanced reporting tools include many great features. You can use interactive or advanced reporting tools to combine custom fields or create charts for better visualization. You can even sort, search, filter, and group data to make adjustments. Unlike a static reporting tool, you can use built-in functions to quickly create customized reports and get the right information for your business.
The advanced reporting tools are compatible with many devices, including tablets, smartphones, and laptops, which means that an authorized user can easily access a valuable report anytime, anywhere, on any device. These advanced reporting tools are cloud-based, making it easy for users to access them as needed.
3. Web browser
Advanced reporting tools work on all kinds of platforms. Since users can access the reports via a web browser, they can get information about all kinds of popular devices. This ease of access also means that users can get critical analytics information for their business from anywhere, making it easy for an entire team to be on the same page.